What we collect: Basic analytics data (pages visited, time on page, device type, approximate location by country) via Google Analytics. We do not collect names, emails, or personal identifiers.
Why: To understand which tutorials are popular, how visitors navigate the site, and to improve content quality.
Cookies: Google Analytics sets cookies to distinguish users. No advertising or tracking cookies are used.
Your rights: Under GDPR and similar laws, you can opt out of analytics tracking, request data deletion, or ask us what data we hold. Details in the GDPR section below.
Third parties: We share no data with third parties beyond what Google Analytics processes on our behalf.
1. Introduction
This Privacy Policy explains how LocalM™ (“we”, “us”, or “our”) collects, uses, and safeguards information when you visit the LocalM™ Tuts website (“the Site”). We are committed to protecting your privacy and processing data in compliance with the General Data Protection Regulation (GDPR), the UK Data Protection Act, the California Consumer Privacy Act (CCPA), and other applicable data protection laws.
2. Data Controller
The data controller for this Site is LocalM™. For any privacy-related inquiries, contact us via the social channels listed on the Site or through our GitHub repository.
3. Information We Collect
3.1 Information Collected Automatically
When you visit the Site, Google Analytics (GA4) automatically collects:
| Data Type | Purpose | Legal Basis (GDPR) |
|---|---|---|
| Pages visited, time on page | Understand content engagement | Legitimate interest |
| Device type, browser, OS | Ensure compatibility | Legitimate interest |
| Approximate location (country level) | Understand audience geography | Legitimate interest |
| Referral source (how you found us) | Measure marketing effectiveness | Legitimate interest |
| Anonymized IP address | GA4 IP anonymization (default) | Legitimate interest |
3.2 Information We Do Not Collect
- Names, email addresses, or contact information.
- Payment or financial information.
- Social media account details.
- Any user-generated content or account data (the Site has no accounts).
4. Google Analytics
We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC (“Google”). GA4 uses cookies and similar technologies to collect and analyze information about how visitors use the Site.
- Provider: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
- Data Processing: Google may process data on servers outside the EEA. Google participates in the EU-U.S. Data Privacy Framework.
- IP Anonymization: GA4 anonymizes IP addresses by default. We do not collect or store full IP addresses.
- Data Retention: Analytics data is retained for 14 months, after which it is automatically deleted.
- No Advertising Features: We have not enabled Google Ads, remarketing, or demographic reporting features.
5. Cookies
Cookies are small text files stored on your device. The Site uses the following types of cookies:
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguish unique users | 2 years |
| _ga_* | Google Analytics | Persist session state | 2 years |
We do not use advertising cookies, social media tracking cookies, or any third-party cookies beyond Google Analytics.
6. Your Rights Under GDPR
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation:
6.1 Right of Access (Article 15)
You have the right to request a copy of the personal data we hold about you. Since we only collect anonymized analytics data, individual data access requests will typically return no personally identifiable information.
6.2 Right to Rectification (Article 16)
You may request correction of inaccurate personal data. As we do not collect personal identifiers, this right has limited applicability to our processing activities.
6.3 Right to Erasure (Article 17)
You have the right to request deletion of your personal data. You can exercise this right by clearing your browser cookies and opting out of Google Analytics. We can also request deletion of your data from Google Analytics on your behalf.
6.4 Right to Restrict Processing (Article 18)
You may request that we restrict processing of your data. This can be achieved by opting out of analytics as described in Section 4.
6.5 Right to Data Portability (Article 20)
You have the right to receive your personal data in a structured, commonly used, and machine-readable format. Given the anonymized nature of our data collection, this right is of limited applicability.
6.6 Right to Object (Article 21)
You have the right to object to the processing of your personal data based on legitimate interest. To exercise this right, opt out of Google Analytics using the browser add-on or cookie settings.
6.7 Right to Lodge a Complaint
You have the right to lodge a complaint with your local data protection supervisory authority if you believe our processing of your personal data infringes the GDPR.
7. Legal Basis for Processing
Under GDPR Article 6, our legal basis for processing analytics data is legitimate interest (Article 6(1)(f)) — specifically, our interest in understanding how visitors use the Site to improve content and user experience. We have conducted a Legitimate Interest Assessment and determined that this processing does not override your rights and freedoms, given:
- All data is anonymized and aggregated.
- No personal identifiers are collected.
- You can easily opt out at any time.
- The processing is limited to analytics purposes only.
8. International Data Transfers
Google Analytics may process data outside the EEA. Google relies on Standard Contractual Clauses (SCCs) and the EU-U.S. Data Privacy Framework as legal mechanisms for international data transfers. For more information, see Google's Privacy Policy.
9. Data Security
The Site is served as static HTML over HTTPS. We do not operate databases, user accounts, or backend servers that store personal data. Analytics data is secured by Google's infrastructure in accordance with their security certifications (ISO 27001, SOC 2).
10. Children's Privacy
The Site is not directed at children under 16 years of age. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.
11. Third-Party Links
The Site contains links to external websites (GitHub, YouTube, social media platforms). We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies.
12. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or for legal, operational, or regulatory reasons. The updated policy will be posted on this page with a revised effective date. Material changes will be noted at the top of the policy.
13. Contact
For privacy-related questions or to exercise your data rights, please reach out via our social channels listed on the Site or open an issue on our GitHub repository.